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What's the difference between aromatherapy oils and essential oils?
An “aromatherapy oil” is usually a 2% dilution of an essential oil in 98% almond or grapeseed oil, which is generally extremely poor value for money.
On the other hand, essential oils are undiluted products extracted from flowers, herbs, leaves, grasses, roots, woods, barks, spices, fruits, or gum.
Source: Simply Earth’s Hands on With Essential Oils